Duty Free Americas (DFA) is hosting a series of immersive fragrance activations throughout the holiday season. The travel retail chain has teamed up with airports in the western hemisphere including Miami, Hartsfield-Jackson Atlanta, Tocumen and Punta Cana International Airports to bring trend-led fragrance releases to life.
World renowned and niche brands including Chanel, Gucci, Versace, Carolina Herrera and Perry Ellis are all long-term partners of Duty Free Americas choosing to collaborate with the retailer this Christmas.
The December ‘Red Carpet’ activations spotlight limited-edition releases through compelling displays, pop-ups, luxury beauty kiosks, bold wraps and innovative floor graphics to drive shopper engagement. In addition, digital campaigns are live at key locations to further generate footfall. Expert Duty Free Americas beauty ambassadors are on-hand across the region to provide personalized beauty advice to travelers and support them on their fragrance journey. This is part of Duty Free America’s wider concierge approach to offer the best possible service to travelers.
Chanel is first to receive the red carpet treatment with a major presence across Miami and Atlanta International Airports. Showcased fragrances include the iconic Chanel No. 5, Chanel Chance Eau Fraîche Eau De Parfum, Chanel Chance Eau Vive Eau De Toilette, and Chanel Coco Mademoiselle Body Oil and Body lotion.
Meanwhile Gucci Beauty fragrance has introduced the new Gucci Flora Gorgeous Magnolia Eau de Parfum. Travelers are invited to discover the world of Gucci Flora in Miami, Hartsfield-Jackson Atlanta and Punta Cana International Airports’.
Versace holiday campaign reimagines opulent jewel tones across digital and static displays and 360 columns. A highlight is the attention-grabbing beauty kiosk at Tocumen International Airport Terminal 2, designed to give the fragrance unrivalled prominence and promote sampling in a luxurious environment.
Carolina Herrera is given a dramatic makeover for the season, clad in a festive, cheerful red accompanied by ‘Happy Holidays’ messaging to promote gifting. The iconic Good Girl and Bad Boy fragrance holiday campaign runs across Miami, Tocumen, Washington Dulles, and Punta Cana International Airport.
Other activities include a Narciso Rodriguez All of Me pop-up at JFK Terminal 7 Main Store in New York, and Perry Ellis Sky Red cashier wraps at Tocumen International Airports.
“Duty Free Americas is a powerhouse player in luxury fragrance retailing, as the breadth and depth of these dynamic ‘Red Carpet’ activations show,” said Joseph Falic, Duty Free Americas Vice President. “From our innovative, immersive pop-ups to the incredible service offered by our expert beauty concierge, there’s a reason so many brands choose us as their retailer of choice in the channel. I’m proud of the efforts of our entire team across the region as they work to make the holiday season a magical one for our brand partners and our travelers.”
DFA operates over 250 stores in the United States and internationally at major airports, seaports and borders.