The global beauty group seeks to expand the footprint of its business in India. Strategic plans include the appointment of Rizwan Mulla, formerly at the Chalhoub Group, as Business Development Director, India, the inauguration of new premises in Mumbai, as well as the signing of an agreement with distribution and marketing company House of Beauty.
The agreement with House of Beauty covers the launch of Kylie Cosmetics in India. “There is growing demand across India for quality make-up, best-in-class innovation and immersive marketing activations from international beauty lifestyle brands,” commented Shriti Malhotra, Group CEO, Quest Retail – House of Beauty.
A signing ceremony took place in Mumbai to mark this collaboration.
“Over the past five years, we have witnessed the meteoric rise of Prestige Beauty in India and today it represents one of the key long-term growth opportunities in Asia for Coty. The strategic investment in Coty’s operations in India underlines the company’s ambition to solidify our already strong presence in the sizeable Indian beauty market,” said Kristina Strunz, Managing Director, Coty Southeast Asia and India.
Coty’s sales in India grew +65% in the financial year 2023, through prestige brands such as Gucci Beauty, Burberry Beauty, Hugo Boss, Calvin Klein and Davidoff fragrances, and consumer brands such as Rimmel, MaxFactor and Adidas. The group deems this growth trajectory is set to continue in the year ahead, supported by a series of new fragrance releases launches and upcoming brand launches.