Image Credit: HBO The Last of Us season 2 introduced fans to brand-new problems for Joel and Ellie. Played by Pedro Pascal and Bella Ramsey, respectively, the duo is facing new threats five years after Joel saved Ellie’s life from…
As influencer marketing and social selling are shaking up the traditional distribution channels, young brands are seeking alternative solutions, including Multi-Level Marketing (MLM). This well-tested model based on referral selling consists of a client-centred strategy combining digital technologies and customization.…
Image Credit: Getty Images Buffy the Vampire Slayer premiered on March 10, 1997, and totally changed the TV game. The show instantly became a pop culture phenomenon. For 7 seasons, Buffy took on the baddest of the bad when it…
Known for its portfolio of heritage brands (Jacques Bogart, Carven), the family-owned group, which is celebrating its 50th anniversary this year, makes its debut in the niche perfumery segment in May with the official launch of Aholic. Aholic joins the…
The US beauty brand expands presence in The Netherlands and Belgium with entry into Kruidvat and Trekpleister drugstores. As of May 26th 2025, e.l.f. Cosmetics and e.l.f. Skin products will be available in 776 Kruidvat and 183 Trekpleister stores nationwide…
Image Credit: Getty Images The 2025 PGA Championship has officially teed off at Quail Hollow Club in Charlotte, North Carolina, bringing together the sport’s top contenders for one of golf’s most prestigious titles. As fans tune in from around the…
Image Credit: NurPhoto via Getty Images HBO Max is making a comeback—again. Warner Bros. Discovery has announced that it’s rebranding its streaming service from Max back to HBO Max, just a year after dropping the “HBO” label in an effort…
Amorepacific’s Hanyul is expanding its global footprint with U.S launch on May 16, exclusively at Sephora. “We’re honored to partner with Sephora for this highly anticipated launch,” said Cecilia Park, Hanyul’s head of brand at Amorepacific US. “Our products are…
M·A·C Cosmetics has announced the appointment of fashion and artistic director Nicola Formichetti as Global Creative Director, effective May 19, 2025. Formichetti will report directly to Aïda Moudachirou-Rébois, M·A·C’s Senior Vice President and Global General Manager. An Italian national, Nicola…