Pop star Kylie Minogue has partnered with multi-brand e-commerce platform dedicated to scented products Scent Beauty Inc. to launch her new Disco Darling by Kylie eau de parfum. Inspired by the singer’s latest album, DISCO, this floral, musky and fruit-infused fragrance evokes the exuberance of dance and the dance floor.
This new addition to the Kylie Minogue fragrance portfolio was brought to life by the perfumers at Firmenich who worked closely with the pop star, as if this were a piece of music. It features notes of bergamot, sparkling cassis, and crisp apple with a heart of jasmine, white peony, and raspberry. The base of vanilla orchid, musks, and ambrox invoke a night out and echo the euphoria of disco in today’s olfactory vocabulary.
Scent Beauty is heavily supporting Disco Darling with a significant marketing campaign and worked with frequent Kylie collaborator, and world-renowned Director, Sophie Muller on the visuals for the campaign. Sophie created the videos for Kylie’s recent Number 1 album DISCO including ’Say Something’ and ’Magic’ and was the perfect choice.
Disco Darling is available in Europe starting mid-October 2022, online in the USA at ScentBeauty.com in November 2022, in Australia in early December 2022 and in Brazil and other worldwide markets in early 2023. Both the Disco Darling and Darling fragrances are available in a 30ml (at USD32.00) and 75ml (at USD 49.00) size.
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