Beiersdorf, the German organization responsible for labels such as Nivea, Labello, and La Prairie, declared 2% natural expansion in its consumer products sector throughout the initial three quarters of the year. Nevertheless, in simple figures, revenue stayed at the prior year’s amount of EUR 6.3 billion.
During the initial nine months of 2025, Nivea experienced organic revenue increase of 0.6%, showing “a sustained decrease in the broad marketplace, especially in Latin America and Eastern Europe,” according to Beiersdorf.
To entice shoppers ready to invest in pioneering advancements, the label has introduced a range of market premieres such as the Cellular Epigenetics Rejuvenating Serum, the initial epigenetic serum intended for the general market.
Beiersdorf’s turnover was principally boosted by its dermo-cosmetic labels — Eucerin and Aquaphor — which proceeded to acquire market presence across areas. Throughout the initial three quarters, the group’s Derma sector organic turnover expanded 12.3%, in spite of a challenging comparison point from the prior year.
The La Prairie opulent brand documented a 7.2% drop in organic turnover during the initial nine months of 2025, but returned to expansion during the third quarter with organic turnover growth of 1.6%.
Ultimately, Beiersdorf’s Health Care sector, which encompasses the Hansaplast and Elastoplast brands, accomplished substantial organic turnover growth of 8.8% throughout the initial three quarters of 2025.
Attributable to moderating sales in its essential skincare division, the organization has adjusted its 2025 expansion prediction downwards.
“We noticed an additional lessening of the skin care marketplace during the third quarter of 2025, notably in developing economies, which explains why we currently anticipate an organic revenue increase for our Consumer division of approximately 2.5% for the entire year,” stated Beiersdorf CEO, Vincent Warnery.
