Through emotiOn Social Connection, dsm-firmenich introduces a novel application stemming from its neuroscience research endeavor – a technique for developing scents that encourage emotional intimacy.
Is it possible for scent to aid individuals in establishing superior interpersonal connections? dsm-firmenich is convinced — and the fragrance firm has even pioneered a fresh method for crafting aromas that promote social bonds! Called emotiOn social connection, the innovation, which is currently patent-pending, offers perfumers an organized structure to bolster their inventive undertaking.
Enhancing social bonds
Born from the emotiOn initiative (pronounced “emoti-on”) and grounded in neuroscience investigation in partnership with academic bodies, dsm-firmenich’s recent fragrance design strategy is reportedly the premier scientifically verified approach to fortify human relationships and inspire tangible social engagements.
“It unites emotional know-how, data-driven insights, and behavioral science, in order to fashion fragrances that assist in bringing us closer to each other, that aid us in connecting with others,” notes Matteo Magnani, Executive Vice President, Growth Office at dsm-firmenich.
This cutting-edge creative method evidently addresses a genuine and profoundly felt requirement. A dsm-firmenich survey encompassing 12,000 consumers spanning 20 nations indicated that 75% regard favorable social ties as vital to well-being. Nevertheless, more than half of Gen Z participants — 52% — expressed sentiments of isolation and experience fewer face-to-face interactions.
Furthermore, fragrances occupy a significant position within this framework: 61% of individuals polled by dsm-firmenich conveyed that perfume enables them to conquer feelings of loneliness.
Vast data sets and artificial intelligence
To substantiate this ambitious statement, dsm-firmenich asserts that it adhered to “a stringent scientific procedure” that harmonizes behavioral science and imaginative acumen.
The firm leveraged an in-depth consumer investigation concentrating on unraveling the olfactory signals associated with the emotions we perceive when engaging with others.
The investigation’s outcomes were assessed against dsm-firmenich’s extensive repository — encompassing over 40,000 evaluated fragrances and in excess of one million consumer perspectives — analyzed via the firm’s exclusive AI algorithm to discern distinctive olfactory blueprints.
Concurrently, in collaboration with a globally recognized research institution, dsm-firmenich devised a behavioral assessment methodology to gauge human responses in the context of interpersonal interactions. These evaluations functioned to validate the creative principles underpinning emotiOn Social Connection.
“By interpreting the emotional vocabulary of fragrance, we’re formulating scent solutions that empower individuals to feel more socially self-assured and interconnected,” underscores Sarah Reisinger, Chief Science & Research Officer at dsm-firmenich.
The adaptable methodology enabled by emotiOn social connection is relevant across both haute parfumerie and everyday necessities.
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The foremost trends and modern innovations in fragrance creation will be showcased and deliberated at the forthcoming Fragrance Innovation Summit on November 26 in Paris. Comprehensive agenda: www.fragranceinnovation.com/en/ |
