Fashion is not a bad thing to share with each other. This is also creativity and an unexpected development that becomes effective in connection with the evidence of supporting financing. The national partners of the “Look at the Future” competition and the general partners of Ukrainian Fashion Week PrivatBank and Visa managed to encourage young designers and won the Grand Prix amounting to 100,000 hryvnia. About those that great financial companies chose to invest in Ukrainian fashion, we will learn further.
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Financial Fashion is a program, during which time Ukrainian Fashion Week PrivatBank and Visa presented the project “Symbols of Financial Fashion”. The idea of this project combines the world of finance with elements of style, and was inspired by the artist Sonia Delaunay, whose works draw directly from abstractionism and art deco.
The central figures of the project were premium banking from PrivatBank and Visa, the priorities of which were not only ease, flexibility and reliability of the work, but also the ability to increase the flexibility, as designers often practice.
“For us, innovation, the encouragement of talent, new technologies and trends are the basis for the development of the bank and the entire current financial ecosystem. At the same time, Visa also supports the development of the Ukrainian Fashion, and for us, fashion is not less about clothes, just like finance is not less about numbers. It is always about reputation, style and recognition for the kind of Ukraine that brings light,” explains Irina Kostogriz, manager of the Sales Department. premium products to PrivatBank.
Created with the help of artificial intelligence, the video “Natural Delaunay” presented the project “Symbols of Financial Fashion”: in the video, the image of Sonia Delaunay inspires a new generation of Ukrainian designers to create powerful and brave collection. In fact, PrivatBank and Visa managed to participate in the competition of young designers “Look at the Future”, in order to provide financial encouragement to young people. As the general partners of Ukrainian Fashion Week affirm, the money is not only a sign, but an investment in the development of creativity and an entrepreneurial mindset among the creative community.
