The pro-aging beauty and wellness brand founded by actress and women’s health advocate Naomi Watts is making its debut at Credo Beauty nationwide. Starting August 12, Stripes products will be available at the clean beauty retailer’s 15 stores across the country and online at credobeauty.com.
Launched in 2022, Stripes Beauty offers science-backed personal care and beauty products for women navigating post-menopause, spanning nutritional supplements, skincare, haircare, and intimate wellness. The brand addresses common beauty and wellness symptoms of menopause, including skin dehydration, hair thinning, and vaginal dryness. In 2024, L Catterton , an investment firm affiliated with LVMH, acquired a majority stake in Stripes Beauty with plans to expand the brand both domestically and internationally.
“I’m incredibly proud and humbled to be entering Credo Beauty, a retailer whose commitment to ingredient transparency parallels our own mission at Stripes. Together, we’re expanding access to products that support women navigating perimenopause and menopause—with genuine care, integrity, and inclusivity at every step,” shared Naomi Watts, Founder of Stripes Beauty.
In order to support the launch, Stripes will host an in-store celebration on September 9 at Credo Beauty Soho, led by Founder and Chief Creative Officer Naomi Watts, who will be on-site to connect with customers and champion the menopause conversation. The experience will feature an educational panel, moderated by Credo Beauty CEO and Co-Founder Annie Jackson, and featuring menopause-trained doctors and industry experts.
“As we broaden our commitment to wellness, inside and out, we recognize that different life stages bring different needs. Naomi Watts has been instrumental in bringing perimenopause and menopause into everyday conversation, and partnering with her and Stripes Beauty was a natural fit. Women deserve support, solutions, and space to navigate this chapter with confidence. We’re seeing more interest in this area from our customers, and their cult-favorite Vag of Honor fills a gap in our assortment – we haven’t had anything quite like it before,” shares Jessica Trieber, VP of Brands at Credo Beauty.
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