The U.S. fragrance and cosmetics group has unveiled Origen, a new consumer beauty fragrance brand inspired by scent stories from around the world.
The brand launches with five signature scents (Amazonian Water Lily; Yucatan Midnight Amber; Amalfi Love Bloom; Sahara Mystery Oud; and Himalayan Jasmine Serenade), each inspired by an iconic destinations around the globe.
“Each scent sparks a sense of adventure — a reminder that there is always more to discover, about the world and yourself,” said Stefano Curti, Coty’s Chief Brands Officer, Consumer Beauty.
Available in both Eau De Parfum and Fragrance Hair and Body Mist, Origen fragrances are crafted to be worn individually or layered.
Origen launched exclusively on Walmart.com in the U.S. beginning July 2025, with in-store availability to follow.
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