The respective weight of generations X and Y in cosmetic product purchases is expected to overlap by 2034, according to a joint study by NielsenIQ, World Data Lab and Spate. The market research firms forecast the beauty market to record an unprecedented growth over the decade.
Gen X currently leads in beauty spending, but Millennials will shape the next decade! According to a recent generational report jointly produced by NielsenIQ (NIQ), World Data Lab and Spate [
