The tradeshow dedicated to packaging innovation and design in luxury, drinks, beauty, and aerosol markets has set a new benchmark, welcoming an unprecedented 12,588 visitors – a 27% increase from last year, marking the highest attendance in the event’s 24-year history.
Over two days, on January 28 and 29, visitors from 106 countries explored innovations presented by more than 880 exhibitors. Including those working on stands, a total of 17,969 people attended the event, compared to some 14,000 in 2024.
“The remarkable surge in visitor numbers highlights how essential Paris Packaging Week has become for brands and decision-makers seeking tailored packaging solutions and forward-thinking responses to the industry’s evolving challenges. There was a real energy at the show and, more than ever, a sense that the future of packaging was being created before our eyes,” said Event Director Josh Brooks.
New audiences in design and marketing
According to the organisers, the addition of the Pentawards Festival this year, a new area organised by the world’s biggest brand design community and competition, brought a number of exciting new elements to the show – including a gallery of the 100 best packaging designs of the past year, live art by the artist Craig Black, a village of packaging design agencies and a speaker line-up featuring top brands including Unilever, Carrefour, Nestle, Diageo and more.
“A particular feature of this year’s event was the presence of a greater number of people from the marketing and design community than ever before. This is a community that our exhibitors across ADF, PCD, PLD and Packaging Première have been asking to meet and it was fantastic to see so many of them at the show, bringing a new perspective,” said Josh Brooks
Educational programme
Over 190 industry experts delivered more than 30 hours of engaging sessions, providing fresh perspectives on the packaging industry’s hottest topics—from sustainability and the circular economy to AI, innovative design, and regulatory challenges.
Paris Packaging Week will return on 5 and 6 February 2026.
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