PCD Innovation Awards winners revealed on Paris Packaging Week’s opening day

The winners of the PCD Innovation Awards, celebrating the most innovative and visually captivating packaging in perfume, cosmetics and personal care products, were revealed on 28 January, marking the opening day of Paris Packaging Week 2025.

The jury, led by Jury President and packaging experts Hervé Bouix and Jean Louis Mathiez brought together representatives from leading brands such as Yves Rocher, Puig, Chanel, L’Oréal, and Interparfums alongside specialized journalists. On 19 November 2024, at global creative agency Servaire & Co, they evaluated over 100 entries to determine this year’s winners.

A total of 14 awards, 6 certificates and 1 special prize from the jury were presented across the five contested categories.

The winners of the PCD Innovation Awards 2025 were:

Fragrances – Women, Men & Unisex

– Award: Daisy Wild Marc Jacobs, Coty

– Award: Déclaration Eau de Toilette, Cartier Parfums

– Award: Anatomy of Dreams – La Collection Valentino, L’Oréal

– Certificate: Bottega Veneta Parfum Collection, Kering Beauté

Limited Edition < 2000 pieces

– Award: N°5 Extrait 900 ml, Coffret Collector Noël 2024, Chanel

– Award: Les Nécessaires à Parfums Cartier – Boîtier Panthère Cyprès & Boîtier Points Verts, Cartier Parfums

Limited Edition > 2000 pieces

– Award : Drop N°5 L’eau 50 ml, Chanel

– Award : Le Culbuto, Diptyque & Servaire & Co

– Certificat : Lancôme Advent Calendar 2024, L’Oréal

– Certificat : La Collection Rabane, Puig

Make-up

– Award: Rouge Dior, Parfums Christian Dior

– Award: Lancôme – Teint Idole Ultra Wear – Bronzer en Poudre, L’Oréal

– Award: Dior Forever Skin Perfect, Parfums Christian Dior

– Certificate: Valentino Spike refillable lipstick, L’Oréal

Personal care & haircare

– Award: Biotherm Roll-On 2.0 – 100% PCR, L’Oréal

– Award: Elsève restage, L’Oréal

– Certificate: Les Nouveaux Gestes Engagés de la marque Yves Rocher : les Eco-Recharges Bain de Nature, Yves Rocher

Skincare

– Award: N°1 de Chanel sérum yeux revitalisant, Chanel Parfums Beauté

– Award: Life Matrix Haute Rejuvenation Cream, La Prairie

– Certificate: Coffret Rituel Les Bases à Parfumer, Cartier Parfums

– Special price from the jury: Double Serum, Clarins

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