The Estée Lauder Companies (ELC) will open its new Fragrance Atelier at 14-18 Rue Volney in Paris. Announced last year, the new facility is designed to accelerate ELC’s ambitions in prestige and luxury fragrance innovation. It will be housed in the company’s new “La Maison des Parfums,” a dedicated fragrance building centralizing ELC’s Paris-based global fragrance brand teams across marketing, creative, and product development. [1]
The location was chosen for is proximity to ELC’s Paris headquarters. While the space is still actively under construction, ELC intends to officially open it in 2025.
“We are thrilled to receive the keys to our new space in the heart of Paris, which will serve as our ‘Maison des Parfums’ and include our new Fragrance Atelier,” said Stéphane de La Faverie, Executive Group President. “This exciting new center of fragrance excellence offers proximity to our existing corporate enterprise office network as well as our fragrance partners, enabling accelerated innovation and speed to market.”
ELC’s Maison des Parfums includes corporate office space, as well as spaces designed for content creation and collaboration. The ELC Fragrance Atelier will be located on the top floor of the building and feature co-creation, evaluation, and innovation rooms.
“The Atelier will further strengthen our end-to-end fragrance innovation by complementing ELC’s broader value chain footprint and capabilities in Europe and worldwide,” said Sumit Bhasin, Senior Vice President, Global Fragrance Innovation, Product Development and R&D. “We are eager to deepen our collaborations across the innovation ecosystem in Paris and drive greater speed and agility.”
ELC’s fragrance portfolio includes brands such as Jo Malone, Tom Ford, Estée Lauder, Le Labo, Clinique, Kilian Paris, Éditions de Parfums Frédéric Malle, Aerin Beauty, Aramis and Balmain Beauty.
