In Canada, Yves Rocher expands out of its own retail to land at Shoppers Drug Mart stores (named Pharmaprix in Quebec) and their respective e-commerce sites. Participating locations will carry a curated assortment of the brand’s offerings including skin, bath, body and hair care products.
This partnership, more than two years in the making, marks a true milestone for Yves Rocher, as it will be the first time the brand offers products outside of its own distribution channels.
“This expansion marks a transformative moment for Yves Rocher in Canada,” says Julie Huynh, Managing Director of Yves Rocher North America. “Partnering with Shoppers Drug Mart and Pharmaprix allows us to make our dermo-botanical expertise more accessible. We are proud to reach each new customer in a meaningful way and continue the brand’s legacy in offering natural, sustainable beauty solutions nationwide.“
To orchestrate this initiative, Yves Rocher has partnered with Prestilux, a Canadian company specializing in the distribution and marketing of prestigious skincare, fragrance, and cosmetic brands.
This project is also part of a greater transformation for the brand, as it seeks to embrace a more modern identity, build on the concept of dermo-botanical beauty.
