When its about cosmetics, mascara remains one of the leading products, as popular as ever with consumers! Unveiled at Makeup in New York last September, Texen Beauty Partners’ new Moon Collection features six multi-functional mascaras, designed to fit with a wide array of makeup styles for both lashes and brows.
“Just as the moon changes shape and appearance, the Moon Collection offers a range of mascaras for every moment of the day,” says Texen.
Each of the six mascaras is designed to meet specific needs in terms of morphology or desired make-up results, whether to enhance lashes or structure eyebrows. A rage of ergonomic applicators enables an easy and precise application.
As far as the environment is concerned, the collection’s packs are designed without ABS, POM or POK. Furthermore, Texen Beauty Partners has integrated the ‘reduce’ and ‘reuse’ concepts at the heart of the Moon Collection. For example, the ‘Full Moon’ mascara reduces the use of cotton wool during conventional make-up removal, thereby cutting the amount of waste generated.
@nathashamnaranjo New Mascara collection Launch ! The moon collection ! 6 amazing mascaras fitting every phase of your lash routine #makeup #makeupinspo #makeupinnovation #makeuptutorial #makeuphacks #innovativepackaging #disruptingbeauty #mascarahacks #mascara #lashes #lashhack #colouredmascara #colouredliner #makeuptips ♬ original sound – NathashamNaranjo
“This collection offers lash care, black mascaras with applicators and accessories to make make make-up easier, coloured liners and mascaras and a wonderful make-up-removing mascara,’ explains Nathasha Marquez, Trading Marketing Manager at Texen Beauty Partners in her tutorial.
