The Italian glassmaker has managed the development of a specific bottle and décor for Scent of Africa, the African fine fragrance house founded in Ghana by Tanal Ghandour with a selective, contemporary vision.
The bottle, created initially in a 50ml format, is the fruit of a bespoke conception.
The décor in multiple shades including metallic, opaque and transparent nuances is made using an external lacquer that reveals a subtle graduated effect. It is combined with hot stamping in pearlized and high-shine finishes respectively for the women’s and men’s scents. One of the main difficulties during development was to shade-match the bottle and cap to respect their balance.
The application of hot stamping on the conical bottle was another challenge for Bormioli Luigi.
Signed by renowned perfumers like Nathalie Cetto, Olivier Pescheux and Delphine Lebeau, the Eternal Legends collection exhales Africa’s olfactory landscape with bold feminine and masculine accents. It expresses African mythology thanks to a contemporary tribute to local divinities.
“Through Scent of Africa, I wanted to honor Africa and its peoples, the generosity of a continent and its inhabitants’ strong sense of belonging,” explains brand founder Tanal Ghandour. Nigerian ginger, incense from Somalia, Egyptian geranium and jasmine and buchu leaf from South Africa combine to create heady fragrances. The collection is built around feminine-masculine duos like Rakh and Nefee, Hagé and Laïka, Bellua and Bézi and finally Fik and Gleti, tributes to the gods of the sky and the moon.
The brand is targeting the U.S. market in 2025 with a second, more complex range inspired by African materials and rituals. This will also be the opportunity to tap into the European market.
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Agenda: Scent of Africa will share its take on the African perfume market at the next edition of the Fragrance Innovation Summit, on November 27 in Paris. Program and registration: www.fragranceinnovation.com/en/ |
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