Quadpack launches a brand new range of applicators for liquid formulas

Driven by new trends in liquid formulations, sales of beauty applicators are booming. In order to address this trend, Quadpak has introduced a brand new range of exclusive applicators to complement its dip-in packs. Their aim is to fulfil just about every need.

Born to life through market studies, trend analysis and consumer feedback, the range includes tried-and-tested favourites, as well as exclusive, patented designs. For more flexibility, Quadpack offers a mix-and-match solution, which consists of choosing a bottle from their dip-in collection and then associating it with the best applicator.

The line-up of patented applicators includes flocked applicators matched with Skin-Up Bottle (Centered, a leaf-shaped tip with a central reservoir; 360, a facial applicator with a rounded tip on a flexible, elliptical neck; Sorbet Touch, designed for low-viscosity foundation and blush; Kimono, with multiple loading zones), and flocked applicators matched with Gala Lip Gloss (Quadzone, a rigid applicator with a precise tip and blending features; Crush a wide and flexible applicator for quick and effortless application of lip gloss; Ace, a precise and flexible applicator with a concave, angled reservoir; Dicot, designed for low-viscosity lip gloss and lip oils; and Sorbet Kiss, a gentle applicator with a plush and slanted tip and cheeks for easy blending).

The collection already has over 40 applicators, matched with a wide range of bottles, with more still to come. For brands with specific needs, Quadpack offers the possibility to customise existing applicators and develop entirely new ones.

“The classic flocked applicators are evolving. Among our collection of applicators, brands will discover new designs that add value to the formula and boost the consumer experience. We have original shapes inspired by nature. We also have metal designs that offer a cold-touch effect. They all add a touch of creativity to formula application. Thanks to our mix-and-match strategy, we are able to support new habits with a reduced investment for the brand,” said Quadpack Category Specialist Mateia Crippa.

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