One year after the acquisition of France’s iD Scent, an expert in paper fragrance sampling solutions, Aptar Beauty wants to build upon the advantages of its plastic-free solutions.
In Spring 2023, Aptar Beauty acquired the company iD Scent and its scented paper technology. One year on, Aptar says the first results are promising, with beauty and spirits brands showing a “real interest” in these new paper sampling formats.
“We are seeing a strong interest from brands in iD Scent technology, thanks to its durable and highly customizable nature. The fragrance lasts for at least a year, as proven by stability tests! The creativity offered by this sampling solution is limitless. We can achieve many types of shapes, cuttings, decorations and embellishments,” explains Saveria Guelfucci, Aptar’s EMEA Marketing Manager Beauty Mini Packaging and Turnkey Solutions.
100% recyclable and customizable samples
iD Scent’s expertise is based on a highly-specialized technique of encapsulating perfume in paper fibers. By integrating this new expertise, Aptar Beauty has expanded its fragrance sampling offering with solutions that are both differentiating, customizable and e-commerce capable.
Moreover, iD Scent’s scented samples allow the creation of plastic-free solutions that are recyclable in the paper stream, in line with market demands. For each of the iD Scent solutions, Aptar Beauty now also offers recyclability certificates issued by cyclos-HTP, an independent third-party European organization.
iD Scent samples offer a large variety of customization options, both in terms of shapes and finishes, for different overall visual aesthetics or the creation of printing effects you can touch.
Aptar Beauty currently offers four different formats for its iD Scent fragrance samples (Scentouch, Scentest, Scentdow, and Scentpad). All of them are developed and manufactured in France, and adapted to all distribution channels (press, point of sale, e-commerce, e-sampling). These full-service solutions are highly versatile and can be used in both perfumery and spirits sectors, adapting to all markets: premium, luxury, niche, or masstige.
International roll out
Thanks to large-scale production capacities and a dedicated sales force, Aptar Beauty intends to roll out iD Scent solutions across all its customer markets around the world.
“We want to make iD Scent technology a standard in the world of sampling, which is currently being transformed by new distribution channels such as e-commerce and digital. We also want to support retail in the changes it is facing, as well as brands with more effective communications in line with their environmental commitments,” states Benoît Mirandel, Director of Turnkey Solutions by Aptar.
There are currently several ongoing developments. “We have received very good feedback from our presentations at trade shows and from tests carried out for our customers using their fragrances. We have also attracted some major brands in the United States,” highlights Benoît Mirandel.
And the company does not intend to stop there since a marketing team is currently developing ideas for complementary ranges, with two new products to be revealed in 2024!
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