dsm-firmenich has once again partnered with Pantone to create a fragrance inspired by the Pantone Color of the Year for 2024, Peach Fuzz.
According to the manufacturer, the Peach Fuzz Eau de Parfum, is an “all-embracing solar peach that provides an invitation to feel good by conveying pure and positive feelings.” The fragrance was used to produce an Eau de Parfum (EDP) and a candle.
New approach to olfaction
Selected as theColour of the Year for 2024, Pantone 13-1023 Peach Fuzz is described as a velvety gentle peach whose all-embracing spirit enriches mind, body, and soul. It conveys a desire for togetherness, brings a feeling of tenderness and communicates a caring message. To capture these characters, dsm-firmenich experts say they took an innovative approach to olfaction, based on the scientific analysis of its impact on emotions.
“The partnership gives us the opportunity and the challenge to connect our creativity, science and innovation capabilities to what’s going on in the world and translate it into the universal language of fragrance, to inspire customers and consumers,” says Matteo Magnani, Chief Consumer & Innovation Officer, Perfumery & Beauty, at dsm-firmenich. “Our perfumers created Peach Fuzz EDP using EmotiON, a breakthrough program that creates wellness fragrances, which deliver scientifically validated emotional, psychological and physical benefits.”
Reduced environmental footprint
dsm-firmenich also seized the opportunity of the creation to highlight their sustainability efforts. The Peach Fuzz EDP scores a AAA rating, while the candle scores an AA rating, on EcoScent Compass, the company’s proprietary tool that measures a fragrance’s sustainability footprint.
dsm-firmenich Perfumers Alexandra Monet, based in New York, and Steve Guo, based in China, worked together to create Peach Fuzz EDP. “We loved the idea of creating a fragrance that authentically captures the texture and quality a peach has, which can resonate universally,” Alexandra shares. “We wanted to express a sense of skin and feel-good notions of intimacy, as well as safety and comfort,” Steve adds.
Peach Fuzz EDP features playfully soft top notes of sparkling bergamot and osmanthus, a heart with orris and orange blossom, and a radiant cocoon at the base with Vetiver Haiti and Glowing Amber.
The scent was revealed at the Pantone release party in New York, through an immersive, multi-sensory experience.
