At Viva Technology 2023 from June 14-17, Parfums Christian Dior will showcase on the LVMH booth its 6th beauty tech collaboration with Perfect Corp., a new online consultation with augmented reality (AR) makeup virtual try-on experience, along with Bambuser.
Parfums Christian Dior is committed to offering to its customers a new makeup AR virtual try-on for remote consultations and sophisticated, prestigious, and fully customized shopping experiences. The new solution unveiled at Viva Technology consists in a live streaming online consultation service combining Perfect Corp’s AR makeup virtual try-on technology with Bambuser’s – 2021 LVMH Innovation Award winner – live shopping technology.
Perfect Corp. began providing Parfums Christian Dior with beauty tech solutions in 2020. Until now, Dior has utilized Perfect Corp.’s makeup virtual try-on solutions on various platforms. These include Dior beauty’s website, retailer websites, Google platforms, WeChat, and the TaoBao mini program.
“This approach aims to provide consumers with a consistent, unified, and premium experience, regardless of their location. By leveraging Perfect Corp.’s technologies, Dior ensures that customers can enjoy a seamless and high-end experience across all channels,” said the provider of artificial intelligence and augmented reality beauty and fashion tech solutions.
“This collaboration of Dior x Perfect x Bambuser marks a significant milestone for our Maison and presents a tremendous opportunity for growth and innovation. We can leverage our collective expertise to develop new innovative omnichannel solutions to go beyond our clients’ expectations,” added Elodie Planchon, Direct-To-Consumer Marketing Director at Parfums Christian Dior;
