For its new Terracotta Le Teint foundation, launched in March 2023, LVMH’s Guerlain turned to beauty packaging supplier Aptar Beauty to develop a high-performance, luxury pump.
Designed for prestige skincare and makeup products, Evolux is Aptar Beauty’s best-selling premium pump for the luxury market.
“Easy to use and adorned with an elegant metal finish, it offers a high-end user experience and a sophisticated aesthetic finish,” explains the global leader in dispensing systems.
POM-free pump
For this new launch, the Evolux pump was extensively tested with Aptar’s Applied Science Department to ensure optimal formula compatibility and flawless dispensing with Guerlain’s advanced formula.
Terracotta Le Teint is Guerlain’s first liquid powder, a 24-hour, no-transfer natural foundation of 95% natural origin. With this innovation, the brand aims to offer the lightness of a powder and the perfection of a foundation in 30 true-to-skin shades, for a radiant outdoor healthy glow.
Evolux’ Alpha cartridge is POM-free (i.e. free from polyoxymethylene) and has a metal-free pathway to perfectly protect the formulation. According to Aptar Beauty, it is the only cartridge on the market perfectly adapted to the specific features of next-generation formulations like Terracotta Le Teint.
Made in France by Aptar Beauty
Made in France at Aptar’s Le Neubourg plant, the metal dispensing system is anodized in gold, precisely matched with Guerlain’s signature colour, with the brand’s ‘GG’ initials engraved on the top of the actuator.
“This collaboration with Guerlain has resulted in a perfect match between formula and dispensing system, preserving the integrity of the product and delivering an enhanced user experience,” said Patrick Bousquel, Marketing Director Beauty EMEA Aptar Beauty.
Aptar Beauty’s Evolux pump was also used for Guerlain’s Parure Gold rejuvenating foundation, launched at the end of 2022.
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