At MakeUp in Los Angeles 2025, from February 12 to 13, the Italian contract manufacturer headquartered in Inzago, near Milan, presented a new makeup collection dubbed Electric Disco. Featuring a diverse range of products that span all categories in the company’s cosmetics portfolio, the new collection intertwines the dazzling glamour of light with the seductive mystery of darkness.
“Electric Disco is an invitation to shine, transforming every moment into a unique and personal celebration. Deep blue and shiny silver merge in a harmonious contrast, evoking the power of light and the allure of darkness,” said Michela De Frenza, Marketing & Innovation Manager at MPlus Cosmetics.
From foundations and concealers to highlighters and mascaras, as well as eyeshadows and eyeliners, the collection also includes vinyl lipsticks and hydrating lip balms in stylo form. The collection weaves shimmering textures and metallic glows. Each product is designed to electrify any look, bringing an explosion of color, light, and movement.
“Light and shadow alternate in a seamless interplay: the skin, weightless and radiant, becomes the perfect canvas for pushing boundaries. Brightness becomes bold, darkness irresistibly alluring, in a mesmerizing dance of contrasts. Beauty breaks free from conventions, celebrating individuality in all its forms. The makeup is evocative, surprising, and enhances personality without limits or boundaries,” explains the company.
This month, from 20 to 22 March 2025, MPlus Cosmetics will participate in Cosmopack Worldwide Bologna promising to present “a new deeply sensory collection that celebrates transformation, turning each gesture into a gentle ritual that embraces the skin with a soft, luminous touch.”
