The work of the Brazilian glass maker was honored at the 2025 WorldStar Global Packaging Awards. Wheaton scooped the award in the Luxury Category for the bottles Donna Karan’s Cashmere Collection (Interparfums, Inc.).
Launched in February 2024, the Cashmere Collection marks Donna Karan’s return to the fragrance market. The collection includes four perfumes, all housed in identical glass bottles that evoke the touch of cashmere and the draping of the brand’s iconic dress. The bottles feature sculpted silhouettes and organic shapes that interact with light, creating a sophisticated and striking visual impact.
With minimalist decoration and transparency, the packaging was designed to reflect the essence of the modern woman. Several techniques, such as fire polishing, were employed to highlight the soft reliefs and glass brilliance, while the thick base enhances the elegance and robustness of the design.
“The Cashmere Collection is a perfect example of how Wheaton elevates the concept of packaging by combining innovative design, functionality, and sophistication. This award reaffirms our commitment to delivering solutions that delight consumers and add value to our partners,” highlights Caroline Mass, Marketing Manager at Wheaton.
The recognition at the 2025 WorldStar Global Packaging Awards crowns a year of successes for the Cashmere Collection. The collection won the Gold Trophy at the Brazilian Packaging Association (ABRE) Awards in August 2024, stood out at the Grandes Cases de Embalagem Awards in October, and was a finalist at the Formes de Luxe Awards in the Fragrance & Cosmetics Bottle category.
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