During the Cosmopack Worldwide Bologna trade fair (March 20–22, 2025), the Italian makeup manufacturer debuted a new color cosmetics line, crafted to evoke an indulgent, sensory-rich experience. Named Rêverie, the new collection was inspired by the very end of the day, “when twilight melts into the embrace of the night, the world slows down, wrapped in a quiet metamorphosis.“
The collection offers light, soft, fluid, and enveloping textures that merge seamlessly with the skin, gliding effortlessly and adapting to every movement. “A perfect balance between comfort and creativity, where the material transforms in harmony with the flow of gestures,” explains MPlus Cosmetics in a release.
The collection features 15 vegan formulas with ethereal, ultra-sensory textures, crafted to enhance all categories of the company’s cosmetic portfolio. From face and eye primers to foundations and BB creams, highlighters and blushes, mascaras and eyeshadows, as well as lip oils, lip balms, and lip tints.
The highlights of the collection are hybrid primers for face and eyes, the Silken Rêverie palette, and a tinting lip gloss.
Hybrid primers
Crafted to enhance the complexion, the three new hybrid primers offer ethereal, lightweight textures that effortlessly blend into the skin, providing a smooth, luxurious application for long-lasting, perfect makeup:
– Memory Touch, a gel face primer with a cloudy, elastic and memory-effect texture that returns to its original smooth surface after each use, offers a lightweight feel while preparing the skin for flawless makeup application. It keeps the skin moisturized and radiant for up to 24 hours, while protecting it against environmental damage. Its soft, silky, and non-sticky texture delivers a matte finish, controls sebum production, and enhances the skin’s appearance, creating the ideal base for foundation.
– Air Veil, a silicone-free ultra-light, cloud-like face primer, designed to enhance makeup adhesion and longevity while perfecting the skin’s appearance for a smooth, radiant finish, creates a silky soft-focus effect that blurs imperfections instantly. It smooths fine lines, mattifies the skin, and features an exclusive technology that visibly reduces wrinkles and boosts the absorption of skincare actives. A slight tingling sensation signals the product’s effectiveness. Additionally, a plant-based alternative to retinol promotes skin renewal, collagen production, and wrinkle reduction, supporting a more even, youthful complexion.
– Lumi Dream, a multi-action eye primer with a cooling emulgel texture, creates a weightless, second-skin feel. Light-reflecting pigments provide an instant soft-focus effect, reducing redness and imperfections. Enriched with anti-aging actives, the formula stimulates collagen production, smooths wrinkles, and enhances skin elasticity. A blend of hydrating, energizing, and antioxidant ingredients helps reduce fine lines, puffiness, and dark circles. Additionally, its pink hue provides a corrective treatment that neutralizes discoloration and imparts an instant brightness to the eye contour.
Long-lasting confortable makeup
The Silken Rêverie palette has been designed to create a flawless makeup base, combining foundation, contour, blush, and highlighter in one product. Its four formulas feature an innovative cream-to-powder texture, offering a soft matte finish and an incredibly comfortable feel on the skin. Buildable and long-lasting, they blend effortlessly to achieve a natural, harmonious look without compromising on lightness.
Tinting lip gloss
Tinted Bliss is a lip gloss that reimagines beauty by blending the nourishing power of oils with the lasting effect of a tint. This oil-in-water emulsion delivers a high-shine finish, thanks to high-refractive index oils that create an instant glossy effect. Enriched with a high percentage of naturally derived ingredients, the formula provides deep hydration, leaving lips soft and silky. Water-soluble pigments offer a tint that endures even after the gloss fades, providing a natural, long-lasting color. Its lightweight, non-sticky texture ensures all-day comfort.
“Rêverie is a deeply sensory collection that celebrates transformation, turning each gesture into a gentle ritual that embraces the skin in a soft, luminous touch,” concluded Michela De Frenza, Marketing & Innovation Manager at MPlus Cosmetics.
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