The trading entity of the Texen Group is expanding its footprint in North America beauty market with the opening of an office on the West Coast. Texen Beauty Partners offers standard and specific packaging for makeup, skincare, fragrance applications and the beauty accessory market. Products are sourced in Asia and North Africa. Integrated into the Texen Group since 2016, the trading business is managed by a dedicated team based in France, Asia, and the USA. Its target clientele includes both large-scale legacy brands and indie brands.
“This initiative is a significant milestone for the Group’s growth, strengthening its international presence and confirming its ambitions to develop the Trading activity globally and further penetrate the US market,” said Texen in a statement.
Texen has had a commercial present in the US through a New York area office since 2018.
The Texen Beauty Partners new Los Angeles office provides a strategic point of contact for customers and business partners in the area. “The momentum for new brands and product launches is extremely strong in Los Angeles. Being as close as possible to this market is essential to understand stakes and trends, and gain in responsiveness! Our move to the West Coast is a real game changer for our business and we are proud to take up this challenge,” said Charlotte Oueini-Gentet, Business Development Manager in Los Angeles for Texen Beauty Partners.