Effective December 1st, 2023, Siti Khalid has assumed the position of President and CEO of TaikiUSA. “This leadership transition plan from Jim Perry to Siti Khalid has been in place for a year – giving the new management team time to work together on future plans,” said the manufacturer of cosmetic and skincare brushes, sponges, face masks and applicators on LinkedIn.
Siti Khalid joined TaikiUSA in 2009 as Account Manager then progressing up the ladder to various Sales and Product Management positions. Before being promoted as President and CEO she has been Executive Director of Product Development and Product Management for three years.
“It is an incredible opportunity to lead a forward-thinking company dedicated to revolutionizing the personal care industry. My commitment is unwavering as I spearhead initiatives aimed at transforming the beauty landscape. I look forward to working alongside our talented team, leveraging their expertise and creativity to propel TaikiUSA to new heights. Together, we will build on our legacy of innovation, excellence, and commitment to making a meaningful impact in the personal care industry,” commented Ms Khalid.
“As President and CEO at TaikiUSA, I oversee all aspects of the business and as the leader of an all-female team, I strive to support and champion the remarkable talent within our organization while strategically managing the financial growth of TaikiUSA. My vision is to revolutionize the personal care industry by prioritizing science-backed beauty, creating sustainable products, and promoting women’s initiatives. My goal is to redefine industry standards by integrating innovation, sustainability, and empowerment, positioning TaikiUSA as a trailblazer in the dynamic world of personal care,” she added.