At Cosmoprof Asia 2023 in Hong Kong, the German colour cosmetics manufacturer has underlined its commitment to providing increasingly environmentally conscious consumers with sustainable, high-performance beauty products, launching a new refillable mechanical lip liner with care ingredients.
Schwan Cosmetics has showcased its newly launched eco-friendly mechanical lip liner at the Cosmoprof Asia 2023 trade show in Hong Kong. The new product combines a maximum-performance formula and active care ingredients with sustainability and eco-conscious design.
Drop-shaped tip
Dubbed “Power Up Your Pout”, the new refillable mechanical lip liner features exchangeable cartridges filled in with a peptide and jojoba oil-infused formulation and a unique, drop-shaped tip for an easy application.
The drop-shaped tip mimics the natural shape of the lips and is designed to never lose its shape, ensuring easy, precise application until the last use. The jojoba oil in the formulation provides moisture and cell regeneration, while the peptides, one of 2023’s most trending active ingredients, promote plumpness and fuller-looking lips, in line with today’s most in-style looks and consumer demands.
Refill system
The new lip liner also has a unique refill system that allows consumers to replace the product without discarding the packaging, thus reducing the product’s environmental footprint. The refill systems offers a sustainable beauty alternative to single-use and disposable liquid liners, thus significantly contributing the reduction of plastic waste.
“We understand the needs and preferences of the Asian cosmetics market, which are characterized by fast innovation, product performance with high-quality standards, and most recently, an increased demand for sustainable product offers,” says Sandra Schäfer, Manager of Sustainable Business Innovation at Schwan Cosmetics. “We offer a wide range of products that cater to these demands, from natural and clean formulations to trendy, functional, and sustainable packaging solutions. With ‘Power Up Your Pout’, we demonstrate that high-quality beauty products can be sustainable – without compromise. This is an important part of our ongoing commitment to enabling our consumers to reduce the amount of waste from cosmetics products while still feeling great about their look and achieving the latest trending styles.”
In addition to this innovation, Schwan Cosmetics also showcased “TheBetterBarrel” line of eco-friendly eyeliner and lip liner pencils made from bio-based, environmentally friendly materials and airtight packaging that preserves the high-performance makeup’s volatile ingredients. Launched at MakeUp in New York last year, TheBetterBarrel line has been nominated for the Cosmopack Asia Awards in the sustainability category.
Portfolio
