The DTC beauty-tech brand known for creating custom, made-to-order hair and skin care products is opening a new customization center in the Los Angeles area to meet growing consumer demand, marking first expansion outside of New York.
Prose offer customized products through its proprietary AI-powered beauty-tech platform dubbed Singular.
By analyzing a wide range of factors — from individual preferences to environmental influences — Singular enables Prose to create truly customized haircare and skincare formulations. The platform powers Prose’s end-to-end customization process, from ingredient selection to sustainable, made-to-order manufacturing.
USD 9 million investment
Prose’s momentum — marked by 29% growth and USD 165 million in revenue in 2024 — has driven the need to expand the platform’s capacity. The new West Coast customization center will play a pivotal role in supporting this expansion, enabling even greater efficiency and scalability in custom beauty production.
Spanning 43,000 square feet (3,995 sqm), the new customization center is designed to mirror the automated customization systems of Prose’s flagship Brooklyn location. With an investment of USD 9 million, this expansion enables Prose to significantly increase its overall production capacity for bespoke haircare, skincare and supplement products.
“This expansion marks a significant step forward in Prose’s evolution, enabling us to meet growing demand from customers across the U.S. and Canada,” said Prose CEO and Co-Founder Arnaud Plas. “We look forward to leveraging this new state-of-the-art customization center to further drive personalized beauty solutions and set a new standard for the industry.“
“The Los Angeles area was the ideal choice for our new customization center due to its proximity to our West Coast customers,” said Anthony Perdigao, Prose COO. “By strategically positioning our operations in Southern California, we are significantly reducing shipping times for nearly 50% of customers, enhancing our ability to deliver customized beauty solutions quickly and efficiently.“
The new center will reduce shipping time, but it will also result in a 50% emissions reduction for downstream shipping. It also includes renewable energy equipment and energy-efficient design elements in lighting, water consumption, and overall layout. The automated customization system will minimize excess waste and reduce the carbon footprint through a scalable made-to-order manufacturing process.
Prose is Climate Neutral, a Public Benefit Corporation and a Certified B Corporation.
View online : www.prose.com
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