Category Beauty

Sampling: digital takes over from physical retail distribution

For Bruno Pinheiro and Olivia Delagarde, founders of Holy Sampling, the digitalisation of sampling campaigns is gathering pace as brands digitise their marketing activation strategies. Since its creation nearly four years ago, the agency has established itself as a benchmark…

Elixir: Stoelzle’s lightweight 30ml dropper bottle

Two years after the launch of Le Perpétuel, a lightweight refillable jar, Stoelzle Masnières introduces Elixir, the latest addition to their standard collection for cosmetics. Elixir, a 30ml glass bottle dedicated to cosmetic products, especially serums and foundations. This lightweight…