Mibelle Biochemistry has announced that Michael (Mike) Conti joined the company recently as Vice President Mibelle Biochemistry USA, effective January 1st, 2024, leading the US sales and marketing team.
Mike, who has been working for more than 20 years in the cosmetic ingredients industry, is bringing a wealth of experience and expertise to Mibelle Biochemistry to further develop and grow the US market. “We are confident that his vision, strategic thinking, and commitment to excellence will greatly contribute to the continued success of Mibelle Biochemistry,” said Cornelia Schürch, Managing Director at Mibelle Biochemistry.
“I am very excited to join Mibelle Biochemistry for multiple reasons. Firstly, I feel Mibelle Biochemistry has large growth potential in the US as the consumer is looking for more high-performance skin care, associating nature and technology. Mibelle is well positioned to meet these higher consumer expectations. I have heard only the best things about Mibelle Biochemistry speaking with many friends in the industry. I was also positively impressed by everyone I have met at Mibelle,” Conti says.
“Secondly, I have fond memories of my first role in the cosmetics industry with a Swiss company. I believe that Swiss quality and technology are world-renowned,” Conti states further.
Mibelle Biochemistry designs and develops natural active ingredients for the beauty, nutraceutical and food industry. All their actives are supported by a biochemical concept, clinical studies – in vitro and in vivo – and marketing documentation, which includes selling tools, formulation guidelines and claim substantiation.