The Los Angeles headquartered seller of mass and masstige color cosmetics, cosmetic accessories, and beauty collections, announced on Tuesday, February 18, that it has appointed Sarah Schneider as Chief Commercial Officer, effective February 3, 2025.
In her new role at Markwins Beauty, Schneider will lead commercial strategy, bringing 20 years of experience in commercial management and a proven track record of driving sales growth, improving margins, and achieving market share targets across the consumer goods and beauty sectors.
Throughout her career, Schneider has led commercial teams – including most recently, at Reckitt and Revlon – building strategic relationships with key customers, managing P&Ls, and delivering long-term results across all areas of the business.
Founded by CEO Eric Chen over 35 years ago, the privately held company employs over 5,000 employees. The Markwins brand portfolio includes wet n wild, Physicians Formula, LORAC, Bonne Bell, Lip Smacker, The Color Workshop, The Color Institute, Black Radiance, and POP, amongst many other internal brands and licensing deals. Markwins brands can be found in over 50,000 retail outlets including Department, Specialty, Mass, Drug, and Food Stores, and are available in more than 60 countries, spanning 6 continents.
