Once again this year, fragrance house Kilian Paris has chosen to be present on the Croisette, by taking over the mythical — and just renovated — Carlton hotel with a pop-up bar mixing an immersive experiences and personalized olfactory consultations. Key and iconic fragrances were on display and available for sale.
The brand also seized the opportunity of its participation in the Cannes fuss to introduce its recently launched collection of scented lipsticks developed with Sir John, who is Beyonce’s makeup artist, and who has just been appointed as the Kilian’s Makeup Creative Director.
But the highlight was probably a star-studded party at the Carlton Cannes’ Beach Club. Attending were models and influencers such as Eugenia Kuzmina, Jourdan Dunn, Jordan Barrett, Poppy Delevingne, Shanina Shaik, Coco Rocha, Olivia Culpo, Lena Mahfouf, Halima Aden, Carmella Rose, Enjy Kiwan, Katya Tolstova, Meredith Duxbury, Charlotte Sanders, Nina Suess, Iago Botelho, Mary Leest, Emma Leger, Sophie Suchan, Jose de la Torre, Noor de Groot, Tessa Brooks, Meredith Mickelson, Enjy Kiwan, Stefanie Giesinger, Angelina Frerk, Emilio Sakraya, Mike Adler, Marcus, Sophie Mandi, Carina Zavline, and, film director Yi Zhou, hair stylist John Nollet, makeup artist Sir John, fashion photographer Ellen Von Unwerth and others.
For the occasion, Kilian Paris has called on world-class mixologist performers to perform a bartending show, while serving brand’s fragrances inspired cocktails along the seafront.
In the first bar, named “Angels’ Share” for the brand’s iconic fragrance, it was fire-eaters that set the bar on fire to reveal the drink. The second bar, also named for a fragrance, “Love, don’t be shy”, had a fountain for self-service. The third bar, dedicated to the brand’s Blue Moon Ginger Dash scent, featured a dry ice show with blue neon lights. And the final bar was an ode to the “Can’t Stop Loving You,” house fragrance.
As far as music is concerned, DJ Nina Urgell was entrusted to get people on the dance floor.
A highly publicized moment of glamor and luxury, the Cannes Film Festival is undeniably a great opportunity for brands wishing to showcase their products in conditions conducive to the rise of desire!
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