The brand specializing in personal care formulas in anhydrous tablets is continuing its partnership with French packaging provider Hyléance (formerly Rovip). 900.care has chosen the puRe Roll-on from Hyléance’s puRe standard range for the deodorant part of their new collection developed for major mass retailers and e-commerce platforms.
The puRe Roll-on won over 900.care for its low plastic content, impermeability, durability and of course its design. Hyléance adapted the concept with a 50ml model, ideal for holding the tablet and the required dose of water. The PP bottle and cap are injected and dyed in the press and are slightly transparent, allowing control over the level of the formula.
The assembly of the different parts is performed by a French organization that helps disabled people back into work, reflecting the shared values at the heart of both companies.
The collaboration between the two entities began with the launch of 900.care, whose concept is based on the manifesto: “Let’s stop paying for water and throwing away plastic for the products in our bathrooms.” The different packaging solutions created by Hyléance for 900.care include a box for toothpaste tablets with a sliding ring, a shower gel bottle with a three-part cap allowing it to be stored upside down, a refillable toothbrush with a lightweight handle manufactured with gas-assisted injection molding…
“The line requires the development of technical parts and solid experience of packaging and closures. Since the beginning, Hyléance was on board, backing 900.care’s investments and sharing its challenges, activating its R&D capabilities and co-creating molds and processes. Through this project, Hyléance demonstrated the agility required by the startup model,” said the packaging supplier in press release.
“Hyléance has succeeded in transforming our ideas into reality: thanks to this expertise, we are launching a beautiful, refillable 50ml roll-on. The agility and support of Hyléance Beauté at each stage of development have made this collaboration a true success for 900.care,” added Thomas Arnaudo, co-founder of the company.
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