The global leader in the guest amenity industry has joined forces with French fragrance house Fragonard to create a collection of hotel lines inspired buy the brand’s Mediterranean universe.
Established in 1926 by Eugène Fuchs in Grasse, the heartland of French perfumery, Fragonard is both a tale of a family, that has been passed down through four generations, and the symbol of the traditional savoir-faire of fragrance makers in Provence.
The collection is available in two lines. The line ‘Vrai’ captures the vibrant spirit of the Mediterranean coast, while the ‘Figuier Fleur’ line pays homage to the Provence region.
The Vrai hotel line builds upon a distinctive fragrance, a blend of fresh, floral notes with verbena as its highlight, crafting an ambiance of sophistication.
The line’s aesthetic, marked by neutral tones and a minimalist design, features small format products and an engraved solid soap crafted from responsible materials, alongside large formats namely the Ecofill refillable dispenser in 300 ml aluminium. Another large format, the 400 ml plant-based Ghost dispenser can be fixed on a hidden rail, creating the illusion that the product is levitating.
Small or large formats and refills
The Figuier Fleur line combines the fresh notes of bergamot, neroli and fig leaf with floral notes of magnolia and freesia, on a sophisticated woody base of oak moss and spicy cardamom.
Available in both small and large formats, the line also features the refillable innovation Ecofill in 400ml and the 300ml Ecopump made from recycled plastics and pumps out of bio-sourced resin, primarily derived from sugar cane.
“We are delighted to work with an iconic perfume house like Fragonard to introduce more eco-friendly amenities to our clients, all while meeting the level of luxury and quality expected from Groupe GM. Both lines deeply reflect the core values of our companies and will enable hotels worldwide to pamper their guests with expertly fragranced amenities from a world-leading artisanal fragrance house,” said President of Groupe GM, Laurent Marchand in a statement.
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