Italy’s color cosmetics maker Gotha Cosmetics has won the IT Award in the Formulation category at the latest edition of Make Up in Los Angeles for their Waterdrop Eye Stick, a jelly stick that transforms into an ultra-sparkling layer of color and dazzling pearls, and is also gentle on the skin.
The IT Awards Competition showcase the most innovative cosmetics among the innovations presented during the Los Angeles event.
Another Gotha product was among the finalists in the Formulation category: the Midnight Cosmic Eyeshadow, a transforming texture that offers an unmatched multi-color effect for a real wow factor.
Considering that beauty products are increasingly becoming means of self-expression, with people using makeup to express their individuality, creativity and personal style, Gotha Cosmetics presented at Make Up in LosAngeles a new wave of innovation dedicated to reinventing beauty, to celebrate and rediscover uniqueness. Gotha also acknowledges and celebrates diverse beauty standards thus offering a wide range of products that cater to different skin tones, types, and cultural backgrounds.
“We showcased beauty products that encourage experimentation and playfulness, allowing individuals to explore different looks and styles, and break away from traditional norms,” said Ilaria Prencipe, Gotha Cosmetics Global Product Development Manager & US Marketing.
Headquartered in Italy, with a global footprint and with a deep-rooted background in beauty, Gotha Cosmetics is the partner of a large array of beauty brands around the world, including heritage and indie beauty brands. In the last two years Gotha has significantly consolidated its supply chain and geographic expansion to strengthen its role as leading, one-stop cosmetic manufacturer.
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