French brand État Pur (Naos group [1])has choosen Albéa Tubes’ EcoFusion Top 50ml for the repack of its “Pure Skincare” range. This marks the debut of this eco-designed product from the leading manufacturer of cosmetic packaging solutions.
Three references are already available and more will be rolled out progressively until mid-2025.
État Pur has embarked on a mission to reinvent all of its Pure Skincare packaging made of daily moisturizing and cleansing products with eco-design principles, aiming to make them recyclable while lowering plastic consumption.
In this renovation process, the choice fell on Albéa’s EcoFusion Top which leads to a reduction of the amount of plastic used by 54% compared to the previous 50ml tube and by 82% compared to the previous 40ml airless bottle.
“État Pur stands for responsible solutions, both in terms of ingredients and packaging selection,“ says Camille Potier, Product Manager at État Pur in a media statement. “With the EcoFusion Top solution, Albéa is supporting our commitment to significantly reducing our brand’s environmental impact while providing our customers with an appealing and modern design” she adds.
