Building on its reputation as a responsible, ethical supplier of Bourbon vanilla, Floribis is launching on the European market its fragrance and personal care brand made with plant-based materials from Madagascar, L’Atelier de Flo.
For this strategic step, the brand entrusted Coverpla, a French supplier of fragrance and beauty primary packaging, with a collaborative design project to develop the glass bottle of the brand’s four fragrances.
Creating an identity thanks to mix & match
For this launch, Coverpla suggested a clever mix and match combination of different packaging solutions assembled in real-time in its showroom, in Nice, France.
The choice settled on the combination of a Bazille Rétro 100ml bottle with a Nissa cap with matching ridges for the women’s products and a matt black Wally cap for the men’s design. To accompany these, the pumps and pump covers were decorated in a shiny golden hue for both designs.
“Generous shapes, gentle curves and the striking charm of the grooves in glass and Surlyn; a more masculine black cap for the men’s version… Thanks to shared values and common objectives, this project is the fruit of a close collaboration,” said Coverpla in a statement.
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