Arcade Beauty continues its journey towards creating ever more sustainable solutions to support the needs of the beauty industry. In line with their commitment to reduce the environmental footprint of packaging and sampling solutions, the provider of end-to-end solutions has unveiled a series of new eco-friendly technologies.
“By 2030, just as we will no longer manufacture non-recyclable products, it will no longer be acceptable to throw away unused beauty products, whether in a sample or full-size format,” says Carl Allain, CEO of Arcade Beauty. “Our vision is to enable smart sampling and responsible full-size products.”
As a first step, Arcade Beauty has set an objective: by 2025 100% of their packaging solutions for sampling and full-size beauty products will have a recyclable alternative, will be water-soluble or compostable, and at least 75% will integrate recycled or certified material.
To reach this objective, the company remains laser-focused on eco-design, in particular with the aim to reduce packaging weight and develop reusable and refill solutions.
“We are redirecting our business to become a contributive company and as one of the four pillars of our CSR policy, eco-design is at the core of our sustainable activities,” continues Carl Allain.
New eco-friendly technologies
The latest addition to Arcade’s environmentally conscious lineup is the Paper-Based Samples collection, offering beauty brands four eco-friendly sampling alternatives for makeup, skincare, haircare, and fragrance. This launch includes the redesign of four of Arcade’s technologies with paper-based laminates:
– 90% Paper BeautiPod;
– 76% Paper Thermoform;
– 48% Paper ScentSeal;
– 63% Paper Packette (with a version with 80% paper being currently in development).
To illustrate the potential of their 63% Paper Packette solution, Arcade Beauty recently partnered with B Corp certified brand, Nécessaire, on the production of two Paper Packettes, made with 63% paper, to promote their Body Wash and Body Serum.
Furthermore, Arcade Beauty has iterated on the 2021 launch of their resealable 3D Pouch and created a true refill packaging solution for full-size products – the Single-Use 3D Refill Pouch, which is available with a breakable closure in fully recyclable mono material. Thus, the Single-Use 3D Refill Pouch allows the original packaging to be preserved for multiple uses.
“Providing shoppers with a recyclable refill option for full-sized products is certainly a step in the right direction – it will help to reduce rigid packaging and in turn significantly reduce carbon emissions,” explains Lindsey Khosla, Marketing Director at Arcade Beauty, “and the single-use nature of the package will encourage shopper education on the purpose of refill packaging.”
Arcade Beauty will be showcasing their eco-friendly technologies at Luxe Pack New York on May 08-09, 2024.
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