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L’Oréal joins Unilever and Kao in biobased surfactants project

L’Oréal joins Unilever and Kao in biobased surfactants project 1

L’Oréal is investing in a venture led by biotechnology company Genomatica to create sustainable alternatives to oil-based surfactants. L’Oréal will be a founding member of the venture alongside Unilever and Kao. The investment is made through L’Oréal’s corporate venture fund,…

WPE technology makes perfume love water

WPE technology makes perfume love water 37

Alcohol-free, solvent-free… the WPE patent helps create water-based scented and moisturizing formulas. Compatible with Cosmos and Ecocert certifications, this technology is now flooding the perfume and skincare categories. The alcohol-free perfume trend had been brewing for a few years. It…