Nabela Noor has a voice that can calm even the most restless seas. She doesn’t talk, but rather sings each word, her voice slipping into a high pitch as she greets me and other attendees on our Zoom call. Only one word can describe the Bangladeshi-American beauty guru who rose to fame with her inspiring and body positivity-focused makeup tutorials on YouTube, and then again on TikTok with her heart-warming lifestyle videos that remind viewers to always put themselves first, and that word is peace.
“When you give yourself the permission to spend time on you, you open the door to the reality that you deserve the tender love and care you so willingly shower to others,” she says in one video posted in April. It’s part of what she likes to call her “Pockets of Peace,” a TikTok series that focuses on “celebrating those little moments and romanticizing the mundane,” she explains over Zoom. But it was only a matter of time before the beauty guru returned to her roots, thanks to a new collection with clean beauty brand PÜR.
The PÜR x Nabela collection is built around Noor’s tentpole themes of self-love and self-care, and arrives in soft blush pink packaging that’s as dreamy and bright as her video aesthetic. Noor’s collection is set to launch with a presale event starting Oct. 29 and running through Nov. 3, ahead of the full launch on Nov. 5 at
Source: www.elle.com
