Share
October 15 marks the global observance of Breast Cancer Awareness Day. Its intention is to direct female attention to potential hazards, discuss preventative measures and highlight the significance of timely detection, as this specific type of malignancy is not just among the most prevalent but also extensively researched. Data indicates that with initial stage diagnosis, over 95% of women achieve recovery. Annually, numerous labels participate in this event through their benevolent campaigns that aid in bolstering consciousness and generating funds to combat this ailment. We are sharing details on how the fashion and cosmetic sectors are providing assistance this year.
Ralph Lauren
For a quarter of a century, the American brand Ralph Lauren has been backing “Pink” October and striving to elevate understanding about breast cancer. The year 2025 was also part of this endeavor – the label showcased a limited collection, with pink as its principal hue. A quarter of the proceeds from the collection will be allocated to the Pink Pony charitable organization, and Ralph Lauren will contribute 100% of the earnings from the sale of a distinctive baseball cap to benevolence.
Advertising.
Revitalash
This month, REVITALASH® COSMETICS has joined forces with Ukrainian businesses MEDSPACE and LADY DI to promote shared projects and remind individuals of the value of consistent monitoring of their women’s well-being: monthly self-checks, yearly ultrasounds, and mammograms every two to three years. As a component of the collective effort, a “Breast Self-Examination” manual and a guide titled “How to Shield Yourself from Breast Cancer” have been developed, ensuring every woman understands how to oversee her health.
REVITALASH® COSMETICS reigns as the top global brand for eyelash and eyebrow enhancements, conceived by an eye specialist for his spouse while she battled breast cancer. Today, Revitalash not only aids women in preserving their beauty but also extends backing to foundations worldwide, allocating a segment of its earnings to aid breast cancer patients.
Sézane
French brand Sézane emerges as a steadfast contender in the fight against breast cancer through its Pink Wednesday undertaking. Throughout this month, the label pledges 100% of the proceeds from the trading of its Louise warm scarves to the Women’s Cancer Research Fund (WCRF).
Good People
The Good People brand collaborates with Breast Cancer Awareness Month by introducing a fresh, limited-edition pink long-sleeve in support of the Kvitna Charity Foundation. All of the monetary gains from transactions will be channeled towards sustaining the operations of the medical facility situated in Kyiv, which the foundation recently inaugurated at 70 Holosiivskyi Avenue, offering examinations to all who require them. The pink long-sleeve serves as a versatile piece, readily integrated into one’s daily attire, while carrying a crucial message: underscoring the potential of minor deeds that can prompt substantial transformations. 
Estee Lauder
Annually, for a span of three decades, during October, brands affiliated with the Estée Lauder Companies, an American enterprise, encompassing Bobbi Brown, Clinique, and Estée Lauder, unveil special-edition cosmetic products in distinctive packaging. Identification is simple: amidst the design, which varies yearly, a consistent feature remains – a pink ribbon. A segment of the income derived from their sales is consistently allocated towards the campaign against breast cancer. Delve into further specifics about the undertaking via the provided link.
NORBA
Ukrainian sportswear label NORBA and Method.Clinic, as a part of Breast Cancer Awareness Month, serve as reminders to women concerning the significance of routine examinations and individual nurturing. Up until November 15th, a 50% reduction is available on breast ultrasounds with any NORBA acquisition.
To emphasize the value of self-care and increase awareness, the brands invited artist Olga Chikalo, who explores form and corporeality in her practice, to collaborate. The artist created a sensual drawing especially for the project – a female figure drawn with soft pink lines, symbolizing tenderness, strength, and support.
