This French firm, a specialist in creating and developing bespoke promotional products, accessories, bags, and comprehensive makeup solutions for the beauty and fashion sectors, prioritizes transparency within its core values.
After acquiring the Bien Faire solution in the past year, ACT Beauty enables brands in the beauty, skincare, and lifestyle industries to demonstrate their CSR commitments with total openness. A QR code included within each item offers verifiable data concerning its environmental impact and the source of each phase of production — from initial resources to delivery.
“Bien Faire furnishes brands with a ready-to-use traceability instrument, allowing them to display their ethical decisions to consumers. From basic resources to production locations, each step is monitored and validated by prominent standards (GOTS, GRS, LENZING, FSC),” ACT Beauty stated in a press release.
La Rosée takes part
The limited-edition pouch designed for La Rosée’s 10th anniversary serves as a practical example of this expertise.
Manufactured in Turkey using materials certified by the Global Organic Textile Standard (92% organic cotton and 8% recycled polyester), it showcases a QR code on the inner label granting entry to extensive supply chain information.
Established more than 30 years prior, ACT Beauty collaborates with global names such as SVR, Thalgo, La Rosée, Aime, Embryolisse, Phytomer, Louboutin, Fenty Beauty, Ami Paris or Eres. Via the Bien Faire solution, ACT Beauty’s objective is to position traceability as a key added-value asset for brands and their clientele.
ACT Beauty has been awarded an EcoVadis Platinum recognition, achieving a 99/100 score. The company launches a CSR initiative named ACT OF CARE, encompassing: accredited materials, socially reviewed factories, low-carbon distribution, and energy independent storage facilities.
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