For the ninth generation of their iconic bestseller, Clarins called on the industrial capabilities of Aptar Beauty. The three-year development involved multiple manufacturing sites, numerous molds, and custom machinery. The result a truly unique, eco-designed and double-patented packaging solution.
Featuring both a hydric and lipid phase, Clarins’ Double Serum requires a double-chamber packaging for two-in-one dispensing.
Combining aesthetics, precision, and durability
Developed by Aptar Beauty, the packaging for the ninth and latest version combines precision technology with premium design.
The inner bottle appears suspended inside the outer container, which is left clear to keep the formula visible. Progressive dosage allows made-to-measure dosing – from a small drop to a power shot – ensuring waste-free usage. The rotating actuator dispenses gradually bigger doses as it is twisted to the left. Turning to the right locks the cap-free system.
Aptar Beauty holds a patent for this innovative packaging, which covers the double distribution system enabling the 2-in-1 bottle design.
This new eco-designed packaging is made of 94% recyclable materials [1] and contains 24% of recycled material [2], as claimed by Clarins. 85% of the total product weight is made of chemical and mechanical R-PET [3], including the two bottles, top push-button actuator and funnel collar. Furthermore, for the key components, ABS was replaced with PET.
Aptar Beauty’s Custom team took up the technical challenge of achieving high-quality silk-screening and varnish on the recycled material.
Multiple sourcing capabilities
Developing and producing this custom packaging solution required taking advantage of the synergies between Aptar Beauty’s Oyonnax and Verneuil and Charleval facilities in France, with support from other industrial sites like Le Neubourg, in France and Chieti in Italy.
These inter-connections enable to secure manufacturing, supply chain and delivery. In addition, Aptar Beauty benefits from a well-established network of French subcontractors.
For Clarins’ Double Serum, many new molds were developed and qualified on the two different sites, requiring several fully-automated machines. Produced in 30ml, 50ml, 75ml and 100ml capacities, all four sizes of the packaging were developed at the same time, grouping common sub-assemblies for greater efficiency.
“We are very proud of this latest edition of the iconic Clarins’ Double Serum, for which we worked hand in hand with Clarins, from creative concept to delivery of the finished product. This project embodies the full potential of our custom activity, technical expertise and manufacturing synergies,” said Florence Muh, Customer Support & Development Director, Aptar Beauty.
