For their first collaboration with the French luxury cosmetics brand, Pure Trade created the braided paper straw pouch and tote bag for Sisley’s 2025 summer collection.
Braided paper straw was chosen for its flexibility, strength, and environmental benefits. It also allows for the creation of highly aesthetic material effects.
The tote bag and pencil case from the summer collection are both embroidered with the Sisley logo. The pouch has a zipper with a gold pull, and the tote bag features an inner zipped pocket and handles made of three-tone woven fabric.
Pure Trade emphasized that, when selecting materials, priority is given to durability, recycled materials like R-PET, and traceability (GOATS, Fairtrade). The company’s Creative Lab, which features a vast material library, was recently relocated to Neuilly-Sur-Seine, in the western suburbs of Paris. This lab enables the rapid and efficient development of custom packaging, spa and gift solutions, founded on creativity, eco-design, and responsible sourcing. Pure Trade has been reconfirmed in its EcoVadis Platinum rating in 2025.
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