Symrise subsidiary SFA Neroli inaugurated last week its new Fragrance Campus in Saint-Cézaire-sur-Siagne, near Grasse, in the South of France.
Creative and industrial hub
The newly opened facility covers an area of 10,000 square meters. The aim is to build on the creative expertise resulting from the recent merger of the local fragrance houses — SFA Romani, Créations & Parfums, and Floressence — which formed SFA Neroli following the acquisition of SFA Romani and Neroli by Symrise in 2022.
“Our strength comes from our 300 team members of 12 nationalities who embody our values with passion, commitment, agility, and a drive for excellence. I want to pay tribute to their outstanding contributions. This site results from their dedication, creativity, and collective engagement in the art of perfumery. Together, we are forming a recognized, trusted, creative partner for our clients,” commented Alexandrine Demachy, President SFA Neroli.
The site currently comprises four buildings housing production, R&D, evaluation, supply chain management, and various support functions. A new facility to house Lautier’s operations is also under construction.
“Symrise South”
Together with the 220 -year perfume legacy of Symrise’s Maison Lautier 1795 and its proprietary Delaire 1876 fragrance bases, the opening of the new facility is giving birth to a unique ecosystem of fragrance creation dubbed “Symrise South.”
“With the opening, we take the first important step in our journey to bundle and elevate expertise and capabilities in Grasse. We are proud to be back much stronger than before with a committed team and state-of-the-art facilities serving our customers,” said Jean-Yves Parisot, CEO of Symrise.
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