GlowCytocin by Lucas Meyer Cosmetics recreates the “glow of being in love”

GlowCytocin by Lucas Meyer Cosmetics recreates the “glow of being in love”

Among the new products presented by Lucas Meyer Cosmetics by Clariant at the in-cosmetics Global trade show held in Amsterdam earlier this month, GlowCytocin [1] is bridging neuroscience and skincare.

The new active targets the skin cell’s oxytocin receptors to capitalize on the action of this “love molecule”.

In vitro and organ-on-a-chip studies have shown that GlowCytocin increases the proliferation of fibroblasts and sensory neurons, promoting skin rejuvenation and heightening skin receptivity to pleasant tactile sensations. Further, this ingredient decreases nociceptive nerve sensitivity for a comforting effect.

In a placebo-controlled clinical study of 60 male and female mixed-ethnicity volunteers (between the ages of 18 and 65), twice daily application of 1% GlowCytocin for 28 days visibly and significantly enhanced the participants’ skin appearance. Skin luminosity and healthy glow both increased. In addition, the number of wrinkles decreased, and skin elasticity improved.

In the same clinical study, receptiveness to pleasant sensations of touch was measured by electroencephalogram (EEG) upon feather touch on the forearm. 30 minutes after a single product application, this showed a significant increase in frontal cortex activity, an area associated with positive mood states and higher happiness levels. This was further confirmed with a significant increase in self-reported skin comfort and pleasantness. While enhancing receptiveness to pleasant sensations, GlowCytocin simultaneously significantly decreased capsaicin-induced skin discomfort.

GlowCytocin is a significant step forward in neurocosmetics and skincare, offering both immediate and long-term benefits for skin appearance and emotional well-being,” says Isabelle Lacasse, Head of Global Marketing, Product Line Management and Formulation at Lucas Meyer Cosmetics by Clariant. “This innovation aligns with the growing consumer demand for multi-functional skincare products that deliver both visible results and positive emotions.

GlowCytocin is derived from the dormant bulbs of white Hyacinth (Hyacinthus orientalis). It is China compliant, COSMOS approved, vegan, and has a natural origin index of 99.6%.

Read more about the innovations showcased at in-cosmetics Global 2025 in our preview of the event’s trends and innovations: Cosmetic Ingredients 2025.

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