The Germany-headquartered OEM manufacturer of cosmetics pencils for lips, eyes, brows, face and nails has unveiled its latest product concept at the MakeUp in Los Angeles trade fair. Named Terras, the new collection aims to seamlessly blend the rawness of the earth with the elegance of modern beauty.
Inspired by the rich textures, tones, and ecosystems of the planet, Terra collection invites beauty lovers to craft their own story with bold, earthy hues.
From deep, rich browns to vibrant, luminous tones, each shade pays homage to the captivating colors found in nature.
With formulas free “from harmful chemicals”, the Terra product line ensures that every stroke is as gentle on the skin as it is impactful in appearance.
The colored Liquid Eyeliners stand out with up to 95% Natural-Origin-Index (NOI), setting a new benchmark in clean beauty. They combine precise application with eco-conscious formulas that are free of phenoxyethanol, parabens, PEGs (polyethylene glycols) and microplastic particles. According to Faber-Castell Cosmetics, it is the only range on the market to offer this level of purity without compromising on performance.
Highly pigmented with a matte finish, they offer long-lasting wear of up to 16 hours, dry quickly for effortless application, and provide full coverage in a single stroke.
The Brow Elixirs are available in day and night versions, both infused with Widelash. The day elixir provides a lightweight tinted finish, while the night version offers a colorless, nourishing complex for enhanced brow care.
“This collection invites beauty enthusiasts to embrace the rawness of the earth and redefine
elegance with modern, natural beauty solutions,” said the company.
