For their latest Palpebral collection launch in October 2023, France’s Laboratoire SVR chose Aptar Beauty’s Micro 30ml, a recycled and recyclable airless packaging with a container fully made from recycled PET (rPET).
Although recycled materials look naturally greyer than conventional resins, industrial experts at Aptar Beauty managed to colour match the iconic pink colour of the Palpebral range to the container, while keeping the translucent effect of the resin which hints at the precious formula inside.
“SVR was looking for a recycled and recyclable packaging capable of both protecting and highlighting the formula, without compromising the look and feel of the product. The Aptar Beauty Villingen teams in Germany addressed this challenge and managed to lower the CO2 emissions [1] by 52% thanks to this rPET container,” explains Magdalena Kaminska, Marketing Director Beauty EMEA, Aptar Beauty.
Aptar Beauty’s Micro range is a top-fill airless packaging and is available in 15-50ml with a 300cl dosage, and offers a variety of shapes, materials, and a multitude of personalization options to fit their brand aesthetic.
