On the occasion of the global release of the movie intended to consecrate the repositioning of the iconic doll, Lush launches a limited edition collection where pink dominates.
The Barbie x Lush collection offers a complete range of personal and beauty care products in the doll’s quintessential pink hue.
“We imagined what Barbie’s self-care routine would look like and created this range, meant to be used and loved by all. The collection is for everyone who wants to embrace the power of the colour pink,” explained Melody Morton, Creative Concepts Director at Lush Cosmetics.
The Barbie x Lush collection is available on the Lush app since August 9th and in Lush stores since August 10th. The assortment features ‘naked’ products that don’t require any packaging – from soaps, to bath bombs to bubble bars. Products in packaging are part of the brand’s closed-loop recycling program, Bring It Back, which encourages customers to bring their empties to a local Lush shop for money off their same day purchase, or five empty pots for a free Fresh Face Mask.
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