What was memorable about the new season of Ukrainian Fashion Week: shows, debuts, important messages

What was memorable about the new season of Ukrainian Fashion Week: shows, debuts, important messages0 Share

The 58th season of Ukrainian Fashion Week took place despite all the challenges — due to the harsh winter, the shows were postponed from February to March, but Ukrainian brands still demonstrated their resilience and ability to create a quality product in the most difficult conditions. The catwalk often felt the tension and inner feelings of designers, but amidst the dominance of dramatic images and dark colors, we still saw hope and faith in the best. We tell you about the most interesting moments of Ukrainian Fashion Week — from notable debuts to important messages.

Chamberiness

The chamber format of this season's shows has become one of the most popular. According to designers, it helps to get to know the product better and feel the atmosphere that the brand sought to convey. Thus, designer Yulia Yarmolyuk showed a new collection in the salon style popular among Parisian fashion houses in the 1950s and 1960s. The J'amemme fall-winter 2026/27 collection was called Présence – here the designer explores the relationship between the body, form and space. Read more about her at the link.

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Liliya Pustovit also chose the format of the show at a separate location – the cozy space of the SHOLOMITSKA ceramics brand organically complemented the mood of the new POUSTOVIT season. The central motif of the collection was delicate flowers in the cold – fragile, vulnerable, but alive. For the brand, this is a metaphor for Ukrainian women: fragile on the outside, but with inner strength, resilience and steadfastness. Despite the fatigue and cold, the main feeling remained: winter will end, spring will come, and life will continue.

POUSTOVIT3 POUSTOVIT

An even more intimate atmosphere reigned at the OMELIA presentation. The Ukrainian brand presented its first bag in the format of a theatrical performance. The event in the interiors of the Kyiv theater “Suzir'ya” combined stage action and material object into a single concept, where performance and accessory exist as two dimensions of one statement. According to the dramaturgy, in the cold space of winter, the red color appears not as aggression, but as a carrier of life energy – an impulse for change. The culmination is the appearance of the heroine in red – Anima. She does not dictate decisions, but opens up the possibility of choice. “I do not want to give answers with this performance. I ask questions, and each of those present can answer them for themselves,” says the director and main character of the show Veronika Yemelyanova.

OMELIA4 OMELIA

OMELIA5 OMELIA

New names

Today, the Ukrainian fashion industry is going through an important stage of generational change, when already recognizable brands are actively entering the world arena and focusing on international development, while young names still need time to crystallize their own DNA and occupy their own niches. The latter especially need support from the media. Among the most interesting new names within the 58th season of Ukrainian Fashion Week are Solomiia Hrynkiv, KRIS MARAN and Kudrevskyi.

So, for Solomiya Hrynkiv, a graduate of Liliya Litkovskaya's “School of Art x Craft”, the fall-winter 2026/27 show was already the second on the big catwalk of Ukrainian Fashion Week. According to the designer, this collection is about honesty with oneself: “Silhouettes, textures, raw seams, color, transparency of fabrics – it is always about reflecting the inner state. Clothes try to completely cover a person or treacherously reveal their vulnerability.”

Solomiia Hrynkiv6 Solomiia Hrynkiv

Solomiia Hrynkiv7 Solomiia Hrynkiv

The bright debut of the season was the show by Maksym Kudrevsky as part of the New Names project. The collection originates from the designer's participation in the XXVI All-Ukrainian Competition of Young Designers “A Look into the Future. Collection of the Khanenko Museum”, dedicated to the legacy of Bohdan and Varvara Khanenko. One of the key references for Kudrevsky was the 16th-century wooden sculpture “Madonna and Child”, whose balanced forms, sculptural plasticity and sense of inner light determined the character of the presented silhouettes.

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Another new name on the UFW schedule was the KRIS MARAN brand. The brand, founded by sisters Anna and Christina Stelmach, is actively developing on the international market, but they presented themselves in Ukraine for the first time. Among the brand's clients are actress Sarah Michelle Gellar, model Ashley Graham, influencer Leonie Hanne and many other famous women. On the first day of Ukrainian Fashion Week, the team presented the new W06 MYSTIQUE collection. A feature of KRIS MARAN's work is the rejection of seasonal collections. The Stelmach sisters are developing the Wardrobe System concept for forming a holistic wardrobe that does not depend on changing trends.

KRIS MARAN9 KRIS MARAN

KRIS MARAN10 KRIS MARAN

Life in spite of everything

Over the past four years, the Ukrainian fashion industry has become a powerful voice of the country in the world. Our designers use their own visual language to remind the world that the war continues, Ukrainians continue not only to fight, but also to live. Many brands have spoken about this.

On the morning of March 14, it became known that Russian missiles bombed several factories of Ukrainian fashion brands in the Kyiv region. Among the victims were the brands TAGO, JUL, Anisimov, and TG Botanical. Against the backdrop of this news, the show of the Kharkiv brand NAZARELLI, which continues to create collections in extremely difficult conditions, was even more poignant that day.

Nazarelli11 Nazarelli

On the catwalk, designer Anna Nazaryan told a story about a Ukrainian woman – steely on the outside and very vulnerable on the inside. The visual starting point for the creation of the collection was the work of the American minimalist sculptor Richard Serra. He worked with metal – dozens of shades of gray, which became defining for Nazarelli as well. The work with geometry, where the smoothness of lines contrasts with clarity, is also inspired by Serra's objects, in particular “Point of Support”. This sculpture consists of five steel sheets that lean against each other – between them there is only a gap and the unknown ahead. Similar “gaps” became visual accents on monolithic jackets: these are red inserts that seem to open in motion, symbolizing the same emotional impulse and thirst for life. The background for the final release of the models was a video with footage of the bombing of Kharkov, among which was the destroyed house of the designer herself.

Nazarelli12 Nazarelli

The collection of Lviv designer Khrystyna Rachytska was also dedicated to faith in a bright future. “This collection was born not from an idea, but from an inner need. From experienced emotions, real facts, amidst challenges and despair… and even greater faith. From the choice to live. From the choice to create – despite everything and thanks to everything,” Rachytska says and invites you to immerse yourself in this world, where beauty and a return to your own roots become a form of resistance. The show was opened by actress Solomiya Kirillova, star of the film “Pamfir”. We told more about this collection here.

Khrystyna Rachytska13 Khrystyna Rachytska

Khrystyna Rachytska14 Khrystyna Rachytska

The story of life in the realities of the Ukrainian fashion industry today is also the creation of adaptive clothing for veterans. Designer Ihor Sidletsky, who collaborates with the U+SYSTEM Military Prosthetics Center, continues to develop this direction. As part of this collaboration, five models — military men with prostheses — took to the catwalk for the second time, demonstrating new variations of adaptive clothing.

Sidletskyi15 Sidletskyi

Sidletskyi16 Sidletskyi

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